A cash advance can go a long way if invested correctly, but how should you invest? You obviously need a new kitchen, so of course that is an option. You also have to consider all expenses that go a long with it. There are millions of articles that seem to have the answer to everything, and once you dive in, you likely find yourself reading advice that’s not geared toward your type of company or product. Sure, investing in this or that might help, but for which business? Finding the right method to successfully expand will vary on the size, capital, and expectations of your company, so where’s a good place to start?
Create a Web Presence
Most companies, regardless of size, own a website. If you haven’t already created one, now is the time. A cash advance can be particularly beneficial for companies with no presence online. As the internet grows, your business (this includes brick and mortar), will grow too, but only if you can be found online. Cell phones use geo-targeting to locate specialty stores, services and products. “Where is the closest gas station?” This is a question that you can literally Google, and instantly obtain a result to. Google needs to know that you exist to direct customers to your location. A clean website with your address, information, and services listed is paramount in 2016.
Financially, your business will not succeed without a web presence. Creating your own website doesn’t need to be a laborious task- Instead, hire an inexpensive web-developer and coin your spot on Google. Let them handle the computer coding to get those customers coming your way faster. Investing in a storefront website is a necessity for steady business growth.
Grow Your Web Presence
If your company already has a web presence, consider investing in optimization. Your loan or cash advance can start generating money rapidly with a more fine-tuned website. Your cash advance could go toward promoting your presence, increasing how many people find you and your services. This is where an SEO company (Search Engine Optimization) comes into hand. Essentially, an SEO company is composed of Google experts. These experts tackle factors like the structure of your site, your business’s keywords (like “best steakhouse” in Google search), written content; all factors which sync together on Google, ultimately skyrocketing your business’s presence. An SEO company takes your website (or can be paid to create your site) and accelerates its presence on Google. Because your business’s website will get more hits, by default, you’ll grow. Most SEO companies look at your model, budget, and goals, and then devise a method tailored to you and your customer base. A small or large investment in optimizing your online storefront can drastically increase your profit.
Boost Your Customer Range
If you haven’t dived into social media, then you’re already two steps behind. Sure, social media can be intimidating, a primary factor in why so many small companies are not on social platforms; after all, why submerge into the chaos with no visible payoff? Well, because there is a payoff- a big one, but only if done correctly. The importance of a presence online is pertinent to factors all across the board. If your company has already hired or consulted with SEO experts, then you probably already know just how important social media has become.
If your business releases articles, press releases, runs sales, offers, promos, wants to announce something- that’s where social media comes into play. Your customers will be, and should be, encouraged to follow you. Your loan or cash advance can go toward boosting any offer, event or company news; ultimately expanding how many customers (including new!) will see your offers, deals, and posts. With social media, consumers share and spread sales and information, which can rapidly grow your customer base.
You can boost posts on Facebook and Twitter, and depending on the content, that boost could turn into an explosion. Boosts can be purchased whenever, with however much you want to invest. With social media boosts, the media platform expands your audience. On Facebook, your advertisement might show up in a Facebook user’s lower corner, while on Twitter, your ad might appear on random feeds similar to other customers’ feeds. Once you’ve decided what you’d like to boost, you can customize how and where you target. You can even tailor your boosted posts based on others’ hashtags. These days, investing in boosting is the same as investing in television commercials, except far more tailored and dynamic, with the potential for a much larger payoff.
Take Advantage of Resources. Kitchen Cabinet Hardware is Not Cheap.
Not everyone is internet savvy, and, a lot of business owners have no time to invest in online marketing. From coding to hot-times, the word wide web has become extremely complex. Fortunately, a vast array of resources are available. From websites with full instruction manuals to experts that you can pay to, well, do it all- the net is full of eager workers ready to help for much cheaper than what you might expect. If the net seems too confusing or time-inducing, hiring someone might be the way to go. Again, a simple Google search will lead you to these growth specialists- the same people and companies that will make your customer base come to you through Google. Having an abundance of resources is always a good thing. For example, having options for kitchen cabinet hardware is going to be a vital component in your dream kitchen quest. Take HomeDepot for example, they’ve been around forever and have been consistently growing.
There’s no dodging the internet. Businesses that strictly rely on foot traffic and word of mouth have little chance at succeeding, given the growing state of technology. As the web continues to expand, so will business, both on the net and in person. There is a symbiosis in effect, and your company can’t afford to fall through the cracks. While the internet can be intimidating, there are always resources that can help, which can also free up your time, allowing your business to focus on other aspects of your company. If you’ve just received a loan or cash advance, invest wisely. Remember where the future is headed and consider investing some of your capital on growing your business’s presence online, after all, that’s where you are right now, right?